Launch Details: Tata Motors has introduced the Altroz facelift, starting at Rs 6.89 lakh (ex-showroom), with a refreshed design, updated interior, and a new transmission option for the petrol engine.
- Striking Exterior Design:
- Infinity LED Tail Lamps for a modern look.
- Flush door handles for a sleek profile.
- First-in-Segment Features:
- Ultra View 26.03cm HD Digital Cluster with Map View.
- Ultra View Twin HD Digital Cockpit.
- 360° HD Surround View System.
- E-Shifter and paddle shifters for enhanced control.
- Clima Touch Automatic Temperature Control.
- Smart Digital Steering Wheel for a futuristic feel.
- Premium Cabin Experience:
- 10.25” Ultra View infotainment system by Harman with a full-digital HD 10.25” cluster and real-time navigation.
- 360° Surround View Camera with Blind View Monitor.
- Voice-enabled electric sunroof.
- Wireless Android Auto, Apple CarPlay, and charging with dual 65W Type C fast chargers.
- Air purifier and Express Cooling for Indian summers.
- iRA Connected Vehicle Technology with over 50 features.
- Top-Notch Safety Features:
- Built on the ALFA architecture, maintaining its status as India’s safest premium hatchback.
- 6 airbags and ESP as standard.
- Diamond Strength Safety Shield with reinforced crumple zones.
- SOS Calling Function (E-Call/B-Call).
- ISOFIX mounts, Hill Hold Assist, and LED fog lamps with cornering.
Market Impact:
With its competitive pricing, segment-first features, and a blend of style, tech, and safety, the Tata Altroz facelift is set to make a significant impact in the Indian premium hatchback segment.